Three “stories” are taken and woven into a single image that speaks from all of them at once. Each one has their own identity and little quirks added to them yet they all blend into one entity. This is meant to be read in a similar way to how you can hear multiple things at once.
The object was to focus less on legibility and more on creating an interesting poster that will catch the viewer’s attention. The big bold words of BEING POSITIVE stick out and contrast with the other words. A few other things to note that are different between words and play on each other are the different colors of words, fonts, and how some are hand written.